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WRAP (The Waste and Resources Action Programme)

Description
WRAP (The Waste and Resources Action Programme) was established in 2001 as part of the UK government's waste strategy 2000 to help the UK improve its record on recycling.

A not-for-profit company, WRAP works with the public, private and community sectors and is supported by funding from DEFRA (Department for the Environment, Food and Rural Affairs), the DTI (Department for Trade and Industry) and the devolved administrations of Scotland, Wales and Northern Ireland.

Originally established to promote sustainable waste management and create stable and efficient markets for recycled materials and products, WRAP's remit has recently been extended to cover:
waste minimisation
organics market development
an advisory service for local authorities in England (ROTATE), and
a national waste awareness and communications programme.

The Organics Programme

The Organics programme is a key part of WRAP's overall plan and aims to raise awareness of reduced-peat / peat-free composted products and the development of industry standards. The programme is vital in helping the sector develop the capacity and infrastructure for producing high quality compost in order to meet the demands of a growing market

It is already working with the composting industry, and with end user sectors in horticulture, agriculture and landscaping to raise awareness of the benefits of producing and using reduced peat / peat-free compost in a variety of applications.

Consumer Compost Awareness Programme
The consumer campaign aims to raise awareness of the availability of reduced-peat / peat-free composts, which contain recycled materials, amongst the general public and to inform them of the environmental benefits of using these products.

The government has set a target for at least 40 per cent of compost and soil conditioners sold in the UK to be peat free by 2005.

Manufacturers and retailers are already working with the government to increase the use of recycled material, but there is an educational task to be undertaken with the general public. The ingredients used to manufacture compost needs to be explained: messages on products and packaging can be confusing, and there is generally a lack of promotion relating to reduced-peat / peat-free products.

Almost all garden centres and DIY retailers now stock reduced-peat and peat-free products. The campaign's aim is to ensure gardeners know that reduced peat and peat free products contain recycled material. It also aims to inform them that there is a real choice when buying compost for their garden, and that there are sound environmental benefits for making that choice too.

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